?#1Another question I have regarding pricing is hourly vs flat rate?
?#2Also, how hard is it to get the phone ringing?
?#3And the last one what to say to the nay-sayers that label your cause doomed from the beginning?
?#1
That is actually an interesting question, that can lead to a lot of good and thought provoking discussion.
Most of the guys that I have talked to who are flat rate actually have an hourly rate. They just apply the hourly rate that they want to make BEFORE they do the job. One of the biggest benefits of this is that you don't have to justify the hourly rate to the customer.
This is a bit difficult to do if you don't have a good basis in the service industry that will allow you to accurately predict an "average" time that it will take to perform a specific task. I chose to start out with a minimum for the first half hour, and then an hourly rate after that. As I have gotten more comfortable with specific tasks, I find that there are some that it makes more sense to charge a flat rate for.
What I have done in the past on jobs that I don't feel like I can predict how long it will take, and the customer wants a hard number before I start. I explain to them the variables involved, and how it would affect the final price. Then I give them a flat rate based upon the worst case scenario, and allow them to choose whether to accept the flat rate price, or have me proceed on a time and material basis.
?#2
That can be really hard. If you have a lot of up front money to invest in a search optimized website, yellow pages listings, lead services, etc, you could stay busier than you would ever want to be almost from day one.
I myself got a lot of my original customers from free Craigslist ads. Most of them I still do work for today. I also dealt with a lot of people who wanted something for nothing.
Probably the best source of customers will be from contacts you already have. Does everyone where you currently work know that you are the "go to" guy when something needs to be fixed right, right now? If so, all it takes is those same people knowing that you are doing service work to get them and their neighbors and friends calling you. I get calls brought to me by old contacts in the construction industry at least weekly.
Then there are lead generation services such as Angie's List, HomeAdvisor, Yelp, Yodel, etc. From what I know, these generally do a good job of making the phone ring, but they also tend to cost, and there is no guarantee of converting the call into a sold job. I myself am set up with HomeAdvisor, but I have had the leads shut off for the last several months, since I am backed up as it is. I still get calls from people who have found me there, as all of my reviews are very positive. DO EXCEPTIONAL WORK, COMMUNICATE WITH YOUR CUSTOMERS REALLY WELL, BE LIKABLE, AND ALWAYS ASK IF THERE IS ANYTHING YOU CAN DO TO MAKE THEIR EXPERIENCE BETTER. Reviews and customer satisfaction are of utmost importance, whether it is from paid advertising or referrals.
?#3
Pay attention to them up until the point that it makes you think of things that you might not have thought of that might impede your success.
After that, IGNORE THEM.
You will never get where ever it is you want to be, if you stay where you are now. I have faced many setbacks, all of them accurately predicted by others before I got started. So far, I have managed to overcome, and the path forward looks brighter than ever.
The most important attribute you will need to succeed is an unwillingness to admit defeat. After that, being willing to work harder than you ever thought you could. And third, you have to be willing to change your methods and procedures when what you are doing isn't working.