Pardon the pun, but maybe it's a "crappy" toilet? There are good toilets and mediocre toilets, and mediocre toilets made worse by rebuilding with either poor quality parts or misadjusted parts--or parts that simply don't work in properly in that specific model.
If the water level in the tank is at the appropriate height, rule out a misadjusted float valve and insufficient flush water. If not, perhaps that needs adjustment. Clogs on the underside can be an issue as others pointed out
Others have pointed out a temporary blockage; if this temporary situation resolves itself every second flush, perhaps this toilet isn't for you. I don't think people should be telling you what to eat!
Consumer Reports has tested many toilets and they don't always come out the same. One of their best tested was the 2-piece Niagara Stealth, currently at Home Depot for $169 shipped to the store for free. In addition there are toilets from the brand names such as Kohler and American Standard for between $150 and $200. You'd be hard pressed to get a plumber call for that kind of money, and if you are here asking questions I bet you can install a new toilet yourself.
So before you waste money on parts (if your toilet needs them) maybe it's just time for something new...